At Jack Buck’s we make much of the versatility of celeriac and rightly so but so far we have yet to find a successful sandwich containing celeriac.
The British Sandwich Association says that more than 4 billion sandwiches are bought in the UK every year, there is a British Sandwich Week, it’s in May, and of course an awards ceremony called “The Sammies” and we are missing out… What can we do?
We do have form in this area. Some years ago, my daughter part funded a year out by winning the prize, well, second prize actually for designing a sandwich in a competition run by the British Sandwich Association. The sandwich was called the “Wickedwich” and contained red chicory because, yes, we were chicory growers then. It also contained prawns and had a sort of retro 1970’s prawn cocktail feel to it.
It has not become mainstream yet but we have hope and we have creativity so I am launching a competition, open to all our website visitors; “The Great Celeriac Sandwich Endeavour”
Entrants are invited to invent a sandwich containing celeriac, probably amongst other ingredients. The celeriac may be cooked or raw and the wrapping can be any sort of bread or flatbread.
It may be that this creative excitement has quite a slow fuse so I am giving plenty of time, until the end of June 2021 for the imaginations to run riot. And you may be rewarded with a box of celeriac for your efforts…
Entries and further questions should be sent to robin@jackbuck.co.uk
If we get lots of entries I will probably try to get my old chum, Greg Wallace to do the judging.
Perhaps “chum” is stretching a point. We met many years ago for a BBC Radio Good Food programme with Derek Cooper. Greg was a greengrocer at the time. Of course, he went on to do great things and I stuck to my last in farming. We have not kept in touch a great deal since but I feel sure he would be pleased to help.
Let’s get the entries rolling in.
