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We are incredibly proud to present our very own brand of Celeriac: The Ugly One™

Arguably one of the ugliest vegetables you’ll ever meet, Celeriac is living proof that it’s what’s on the inside that counts. Don’t judge it by that rough, knobbly surface and odd shape! Slice through the exterior and you’ll find a delicious treat with a sweet, nutty, and subtle celery-like flavour. We love it so much we built a brand around it – and we’re proud to be ‘The Ugly One’!

We are incredibly proud to present our very own brand of Celeriac: The Ugly One™

Arguably one of the ugliest vegetables you’ll ever meet, Celeriac is living proof that it’s what’s on the inside that counts. Don’t judge it by that rough, knobbly surface and odd shape! Slice through the exterior and you’ll find a delicious treat with a sweet, nutty, and subtle celery-like flavour. We love it so much we built a brand around it – and we’re proud to be ‘The Ugly One’!

Beautiful on the inside

This root vegetable not only tastes great but is extremely beneficial for your diet. It’s a true nutritional powerhouse:

  • It contains only 42 calories per 100g serving.
  • It’s high in fiber and cholesterol-free.
  • It boasts an impressive nutrient profile, including good levels of potassium, Vitamin B6, Vitamin C, phosphorous, calcium, and magnesium.


Fun fact: It contains more iron than Broccoli!

It’s a demanding crop to grow successfully, and we have to be on the ball, but since a two-acre trial back in 1989, we’ve carved out a fantastic niche market for this versatile veg.

Beautiful on the inside

This root vegetable not only tastes great but is extremely beneficial for your diet. It’s a true nutritional powerhouse:

  • It contains only 42 calories per 100g serving.
  • It’s high in fiber and cholesterol-free.
  • It boasts an impressive nutrient profile, including good levels of potassium, Vitamin B6, Vitamin C, phosphorous, calcium, and magnesium.


Fun fact: It contains more iron than Broccoli!

It’s a demanding crop to grow successfully, and we have to be on the ball, but since a two-acre trial back in 1989, we’ve carved out a fantastic niche market for this versatile veg.

Mash Boil Slice Roast Soup it!

The Ultimate Versatility

If you’re wondering what you can cook with it, the possibilities are genuinely endless. You can substitute it for potatoes and prepare it almost any way you like!

Serve it on its own or as an accompaniment to any type of meat – in fact, celeriac is so versatile there isn’t much you can’t do.
We pride ourselves on cooking fresh from the field to your table. Be sure to check our recipes from some of our favourite celeriac ambassadors!

Jack Buck Farms